November 20, 2011

Tied Houses to Microbreweries

An Vintage Direct Marketing Method
“tied house” was a type of saloon that originated in England, but gained infamy in pre-prohibition America. An institution that was believed to promote intemperance, tied houses were one of many factors leading to national prohibition in 1919. A number of former tied houses remain in Chicago, long after the practice has been made illegal. Most of the remaining buildings were tied to the Milwaukee-based Schlitz brewery. After viewing this post connect to another post about the early beer gardens of the neighborhood.
 Ironically, the event which led to tied houses arising in Chicago came from an attempt at reforming liquor sales. In 1884, license fees to operate a saloon in the city were steeply raised in order to squeeze out lower class dives. Instead of going out of business, many saloon owners who could not afford the fee turned to breweries for financial assistance. The brewery would supply all the necessary accouterments to run a saloon. In exchange, the saloon keeper would be compelled to sell only that supporting brewery’s beer. This marketing strategy worked. 
'Brewing companies soon realized that tied houses were a very profitable way to dump their product on the population. During the 1890’s, the number of saloons in Chicago increased dramatically. This led to increased competition and price wars among breweries. However, the cutthroat competition among the breweries had an adverse effect on its customers, and served to tarnish the respectability the industry had achieved during the 1870’s. To quote the Associated Beer Distributors of Illinois; “pressure was exerted on retailers to maximize sales without regard to the well-being of customers or the general public.”' by Forgotten Chicago 
1910 postcard - Chuckman Collection
'The Schlitz brewing company of Milwaukee was the most prolific builder of tied houses in Chicago. These buildings were designed by the architectural firm of Frohmann & Jebsen, Schlitz tied houses are generally executed in a revival style such as Queen Anne or Baroque with varying levels of accuracy and detail. One common factor in most Schlitz tied houses are the distinctive globes encircled by a belt, as if Schlitz had a stranglehold on the world. Another common feature is the alternating red and cream face brick which can be found in different patterns.' - Forgotten Chicago
(closed in 2020 due to Covid-19 ecomony)
photo - Art Van Persie 
photo - Chris Cullen via Pictures of Chicago-Facebook
 photo - Roadtrippers
photo - Southport Corridor News & Events
photo - their website
with their bowling lanes
photo - Southport Corridor News & Events-Facebook
photo - Southport Lanes-Twitter
above photos - Chicago Architecture Blog with history 
Located in a former Schlitz-owned pub, this Lake View bowling alley clings to a simpler time when a malfunctioning machine was never in danger of ruining a perfect game. Before the mechanical pinsetter was invented in the 1930's, alleys were staffed by teams of pin boys who manually reset pins and returned balls to players. Southport Lanes is one of the few places left that carries on this old-fashioned (and somewhat dangerous) tradition, employing a pair of individuals who work behind the scenes, dodging balls, picking up pins and keeping games running smoothly in return for rolled bills stuffed into a ball’s finger holes.' 
'The Last Remains of Old Chicago’ - Time Out Chicago
before that ....
Leo's Lanes 1977

page 1a

Leo's Lane in 1979

Leo's Lane in 1982
Behind the Scenes 1984

 1984 press photos - Ebay
The Leo's Lanes Memory in 1991
Southport Lanes and Billiards begins in 1991

below a 2015 photo - Redeye

A 98 Year Run ...
 September 2020

Schubas Tavern 
3159 North Southport Avenue
3 photos - Chicago Pattens
Located at Belmont and Southport, Schubas looks like any other slightly upscale bar in Lake View - except for the Schlitz logo on the building. Considered one of the best small rooms in Chicago, Schubas has been a destination for rising artists as they tried to grasp something magical, something inexpressible to connect with their fans. Since opening in 1989, Schubas has hosted more than its fair share of future stars—The National, Janelle MonĂ¡e, and My Morning Jacket, to name a few of the venue’s Hall of Famers.'  Read more ....

photo - Southport Corridor News & Events via Sulzer Library
After Hours in 1989
(click on article to enlarge)
View a video on the subject of Tied Houses
photo - consequence of sound
view some photos of the musical performances had here
In the years 1975 to 1988 the occupants was a tavern named Gasper's. The owner of Gasper's told the Reader in 1988, "It's a rough business," he says. "The hours are real weird. People come by and say, 'Dean, you got it made.' But you're here at noon replacing a sink or fishing a Kotex out of the lady's-room john, or mopping up vomit off the floor, and you stay up till all hours. I never had stitches in my life until I worked in this business. A guy busted one of our picture windows on me, another guy pulled a gun on me--it turned out to be a toy, but still". Read more with this link.
with the restaurant next door....
The Harmony Grill
above photo - TimeOut Chicago
below photo -Harmony Grill

 2018 renderings - Southport Corridor News & Events
below photo by Joshua Millen 
via Southport Corridor News and Events
The Beginning of the End 
for this type of Marketing
The Mega Brewery of Old Lake View:
The Philip Best Brewery & Company
 1891-1961 in Chicago
photos - Bob O Walesa
 a cannery and brewer - Ebay
a label - Ebay
1894 Sanborn Fire Map
1923 Sanborn Fire Map
that highlights the defunct Evanston Branch of the 
Chicago, Milwaukee & St. Paul railroad tracks
4 images - Ebay
The List of its Names & Products
all photos - Bob O Walesa

The Restoration of the Building in 1987 
photo - Forgotten Chicago
embedded in the renovated building
 photos - Forgotten Chicago

This building is listed in the National Registry 
of Historical Places as of 1987   

image above -
 imagine house & wagon picking up product in this space
photos - Bob O Walesa

The Micro-Breweries of Lake View
1999  The 'Tied Houses' concept was back in Lake View with Goose Island Wrigleyville Brewpub until 2016 when a major plan development hit the landscape along Addison. 
 photo - their Facebook page
 photo - their Facebook page
In 2012  A microbrewery called DryHop opened on Broadway south of Belmont Avenue on Briar Place. This micro brewery creates their own style of beers having their own brewer.

In 2015 DryHops expanded to Southport Avenue 

photos - Chicago Eatery & DNAinfo
photo - their Facebook page
Sheffield's Chicago
 photo - Glenn B via Yelp
 photo - Sheffield Chicago
 photo - Leo M via Yelp
photo - Mark S via Yelp 
 photo - Sheffield Chicago
above photo - Mark S via Yelp
below photo - Stacie C via Yelp
The Micro-Breweries of 2016
This a lengthy list of breweries located throughout the Chicagoland area. The short list below are micro-breweries that have an address that was once located in the 
former township/city of Lake View.
Andersonville Brewing 5402 N. Clark St.
in Andersonville
Aquanaut Brewing 5435 N. Wolcott Ave. 
in Bowmanville
Band of Bohemia 4710 N. Ravenswood Ave.
in Ravenswood area
Begyle Brewing Co. 1800 W. Cuyler St.
in North Center
Burnt City Brewing 2747 N. Lincoln Ave.
in Lincoln Park
Corridor Brewery & Provisions 3446 N. Southport Ave. 
in Lake View
Dovetail Brewery 1800 W. Belle Plaine Ave. 
in North Center
DryHop Brewers 3155 N. Broadway 
in Lake View
Empirical Brewery 1801 W. Foster Ave. 
in Ravenswood area
Greenstar Brewing Co. 3800 N. Clark St.
in Lake View
Half Acre Beer Co. Taproom 4257 N. Lincoln Ave. 
in North Center
Half Acre Beer Co. 2050 W. Balmoral Ave. 
in Bowmanville
Metropolitan Brewing 5121 N Ravenswood Ave.
in Ravenswood area
Spiteful Brewing 1815 W. Berteau Ave.
in North Center

Post Notes: Check out more Tied Houses in the Chicago via contributors at Forgotten Chicago on Facebook. To find the locations other micro-breweries in Chicago check out this interactive map.

Important Note:

These posts are exclusively used for educational purposes. I do not wish to gain monetary profit from this blog nor should anyone else without permission for the original source - thanks!

No comments: